Promoter & Hostess
Inside a point of sale Retails channels, instore promotion activity would not be efficient without use of figures like Promoters. it is about specialized profiles in description, exposure and sale of products and services aiming to engage target audience. it is not about and activity end in itself which aims to increase retail sales, but of real instore campaign of visibility of a brand. Therefore, Specialized and Expert Promoters are often presented like Brand Ambassadors. They become direct representatives of brand themselves and take all value-based features that must be communicated to audience. Moreover, they work all years as sales force in out-sourcing just for one buyer.
Promoters are your direct connection with the customer, and they need to be able to answer any questions the customer may have. Thus, good promoters should have in-depth knowledge of the product’s features, benefits, and the advantages it has over competing products.
A key factor in customer’s purchase decision is their knowledge of the product. Good promoters act as teachers, providing a wealth of advice to the customer in order to aid in their purchase decision. The more informed the customer is, the more comfortable they feel buying the product. Examples of advice include the storage, shelf life, and effects of the product. Sometimes the consumer will seek the promoter’s personal opinion – good promoters will answer honestly, but positively.